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Workflow Automation
Case Study

Intelligent Sales Order Approval Workflow

Low-margin sales orders were slipping through unreviewed. Finance only noticed after the orders had already been processed and the pricing conversation was over.

The challenge

The client's sales team was authorized to negotiate pricing within a range, but there was no mechanism to reliably catch transactions where the negotiated margin had dropped below an acceptable floor. Finance periodically discovered low-margin orders after they had already shipped, at which point the conversation with the customer was already over and the margin concession was locked in.

The approval process that was supposed to catch these situations was informal — it depended on a sales manager noticing the problem before the order moved forward. Whether an order got reviewed depended on which manager was available and whether they happened to check it, rather than on consistent policy enforcement.

What we built

We built a SuiteFlow workflow that evaluated gross margin percentage on every sales order at submission. If the margin fell below a configurable threshold — set per customer class, with different floors for different customer segments — the order was automatically held and routed to the appropriate approver based on the margin bracket and the order value. Approvers received a formatted email showing the order details, the margin calculation, and a direct approval or rejection link.

The margin thresholds and approval routing rules were stored in a custom configuration record so they could be adjusted by an administrator without modifying the workflow. The workflow also captured the approver's decision and any comments as a note on the sales order, creating a record of every exception and how it was resolved.

The result

Every sales order with a margin below the threshold is now reviewed before it ships. The sales team knows exactly when their pricing will trigger a review, the routing is consistent regardless of who is available, and finance has a complete record of every margin exception.

The number of low-margin orders that reached the warehouse without review dropped to zero in the first month. The improvement was a matter of process reliability rather than catching more problems — the problems were already happening, they just weren't being caught.

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